The 'Tribuna Aguila' campaign wanted to give strong commercial support that would lead and  obtain good results for the business, "in terms of volume with an easy, simple promotion and without additional steps to achieve consumer engagement."

In this campaign, I supported the creative team in the research process, exploring the context, benchmark, trends, and consumer behavior, using web analytics and qualitative interviews. With the extensive data collection and in-depth analysis, I could transform the information into actionable insights for the creative team and the course of the campaign. 

"Tribuna Aguila" campaign, awarded the GRAND PRIX in the category "Creative Mechanics", in the Iberoamerican Festival of Promotions, in 2015.